What makes Lead Generation work?

Lead generation companies are booming right now. The purpose of a lead generation business is to generate leads for a specific business or company, by finding your client business qualified leads that turn into customers.

Lead generation sites are all different, but generally you earn money for every lead you generate for one of your client companies, while no sale is actually being made in this process. Leads don’t buy anything, rather, they have merely provided some information, or picked up the phone and called your clients business.

To be a qualified lead, some companies require that 2 forms be filled while others may qualify a lead as someone who has had a 30 second or longer phone conversation.

There may be many differences in lead gen companies, but the bottom line remains, for every qualified lead that is sent to the business, they will give you a finder’s fee for that lead generation.

Lead Gen Models

Geolocal keywords are often easier to rank than other keywords because there is less competition for the keywords themselves when targeted city and/or state names are attached.

Spun content is duplicate content on local pages and google will not penalize you like they would a non-targeted local niche. This loophole has been around for several years now. Putting an article into spin syntax allows you to turn one article into potentially thousands of articles of unique content.

A lead gen buyer needs to know that the traffic coming to the site needs to be extremely targeted in order to convert on such offers. If the offer doesn’t exist in the area that the traffic is coming from, that traffic is worthless, and for this reason, many sites operate in a local to hyperlocal context. Which gives you some extra SEO benefits that don’t come along with other business models.

It is very important to target local keywords, and even hyperlocal keywords where you break up a city into smaller suburbs. This may make your overall traffic lower, but the conversions will be much higher.

Targeting local searches with lead gen is better because the competition is going to be less fierce and also makes every town, city, and locale a unique niche for your specific offer, than if you were building a normal affiliate website.

EForce Web is well known for lead gen strategies for bringing your business qualified leads that turn into real customers. Call us now so we can help you grow your business.