How Do I Generate Website Leads?

In today’s market, just a website will not drive the traffic to your website by itself. It takes some marketing expertise using lead generation to drive valid traffic to you. Following these pointers can help you achieve some lead generation.

Identify your most effective and busiest web pages that are already getting traffic. You can determine this by going to Google Analytics and using Behavior/Site Content/All pages and this will show you the most popular by page views. You can check other features such as “average time spent on page” to help you determine which pages to focus on.

Your Home page should be very welcoming and is usually your sites most visited page. This is where you add content that will grab your visitor’s attention so they explore further and come back in the future.

One method to try, is creating a drop down overlay that slides out of the way after a few seconds. A drop down can share information about your site, point them to important pages or ask them a question.

Videos are another way to welcome your visitor’s. Today, web surfers would sometimes rather listen than read a lot of content to learn about a new service. Keep them short and to the point to use less bandwidth for faster loading.

Include a call to action such as signing up for a newsletter.

Create slide-in offers using an exit trigger by offering something to them before they leave, just to pique their interest.

Using true marketing techniques such as scarcity and urgency will increase your leads. You can share tips such as time is running out, or, waiting too long can result in consequences you may not want to deal with, and as humans, we are wired to not want to miss out on anything and this is known as loss aversion.

EForce Web can take all the guess work out of your hands. We use tried and true sales lead generation techniques with guaranteed results. Contact us today to see how we can help your business.