One of the most crucial components of a well-oiled B2B sales and marketing operation is Lead Generation that will lead to more clients learning about your products and services.

Lead generation is the process of cultivating interest in your products and services to generate leads, and leads, in the business-to-business setting, are companies who are interested in your product and are a good fit as customers.

Lead generation in not only about numbers, it’s important to generate quality leads to those who are really suited to be potential customers of your business. These types of leads can be further nurtured to becoming customers.

Marketing departments need to take a multi-channel approach to generate B2B leads. They shouldn’t center all their efforts on one aspect of the business, but rather tap into various channels to get the most bang for their efforts.

There are many ways to generate leads for B2B companies, but there are 4 proven and very effective lead generation channels that provide the most ROI.

Content marketing as a tool

Some of the most effective marketing techniques rely heavily on content creation–but creating massive amounts of content doesn’t guarantee an outpouring of leads, so the key is to create engaging content that makes you stand out from other players in the field.

Mass production of low-quality content pages plagues B2B marketing departments today because these pieces leave potential customers with very little value to take away.

You must create content that hits them in different areas throughout their journey as buyers. A good solid content marketing strategy for B2B companies is one that is multi-featured to take buyers in different directions.

SEO as a tool

SEO is a completely separate matter from lead generation, but also plays a very crucial role in generating B2B sales leads.

A good portion of companies carry the notion that only SEO is important because it brings people to your website so your brand and content gets noticed, but, B2B marketing has evolved in the past few years and SEO is still critical in any B2B lead generation effort because it identifies how potential buyers find you.

User intent is one facet that’s often understated in many marketing departments. After placing keywords, competitor research, and page analytics, using qualitative data can elevate the way you do marketing:

Utilizing SEO specialists, with their grasp of data, hold the keys to unlocking this knowledge not only help the marketing department, but the company as a whole. Once you know what your prospects are searching for, it will hold great value in shaping your messaging and your product as well.

Social media as a tool

In today’s world, social media is one of the “must-haves” of any marketing effort.

The majority of B2B marketers are not effective in using social media to generate B2B leads and only about, 10% of B2B marketers using social media for B2B lead generation, and only 10% are able to report concrete results, implying that many B2B marketers are still not confident in solidly incorporating social media into their lead generation campaigns.

Social media sites provide different types of marketing value.

Some popular social media sites and there marketing strategy for B2B are:

LinkedIn is ideal for showcasing services, posting regular company updates, and advertising new job opportunities within your company

Twitter is ideal for prospect research such as industries, job titles, hashtags, connections, and lists

Facebook (considered a B2C playground) is ideal for running very targeted paid ads, creating opportunities for professional discussions in Facebook groups.

Email marketing as a tool

It’s reported that 73% of marketers regard email marketing as the most superior marketing channel in terms of ROI and it may seem like email marketing efforts are for naught because in your way of thinking, you are trying to put yourself in the recipient’s shoes and you’ve made up your mind that there’s just no way that marketing emails can be effective.

Striking a balance between assertive and polite can net you great results. If you can create emails and subject lines that are engaging to your audience’s interests, you’ve already done half the job. There are a lot of companies still using email marketing, and it all boils down to the details.

EForce Web specializes in Lead Generation Strategies and we are ranked at the top when it comes to client satisfaction and validated leads. Contact EForce Web to discuss how we can help your business grow.