Don't Be Dead in the Water

Marketing in general is a fine art, it is meant to be savored and appreciated slowly. But that is not how most people approach marketing their businesses online. They are more like the bull in the china shop, and that is not going to work to finesse customers their way on any day. In the case of restoration marketing, it is critical that the potential customers understand that your business understands their problem, that you are perfectly poised to solve it, and that you will continue to create a high level of customer service and respect with the customer for the next time they ever need your services in the future (or know someone else who may need you later).

The key to understanding how to market restoration services is to know what you like and respect in marketing yourself. Have you ever watched a Super Bowl commercial and commented afterwards, "Now, that was a funny commercial, I loved that!"? We guarantee 100% that we know what you did right after you saw that cool, upbeat and funny commercial. We can put money on it that you told someone else! That's right. The first thing you did after seeing a highly effective commercial is that you went ahead and gave that company some more free advertising by repeating it to others, to share the joy, to comment on how much you liked it. Yup, that is how excellent marketing works. The result is that everyone wants to get in on the action.

If you are thinking that you want that too, when you start marketing our restoration services to customers, sure you do, and we don't blame you. We want it for you, but look here a second. How do you think the most effective commercials or marketing gets accomplished? Is it rushed, is it thrown together, does it include just a list of your accomplishments, or some testimonials, or what, what does it include? Now you are getting to the point and the meat and potatoes of things. Good marketing tells customers what you are and what you do. Whereas great to excellent marketing works a little harder to explain to customers how you can satisfy their need to have something fixed, repaired or a situation remedied, and that you are the best company to perform that service for them. Now we are getting somewhere, hope you are still following along.

The best advertisement that you have ever seen on a commercial, on the Internet or anywhere really in your life, you still have it in your mind. It is locked into your brain, and you can recall it with detail. Why is that? Because you pinned an emotion to it, and you wanted to remember it. This being said, start your restoration marketing by telling the customers that they will have a lot to lose, such as their health, what with all of the potential health hazards that lurk in flood waters, they need your services to keep their health in a beneficial status.

This information is meant to explain the risks of not getting remediation services, or to prevent the customer from trying to do this important cleaning themselves. It is meant to show that you have the expertise, technology and know-how to make a difference and assist your customers in their time of need after water damage has hit their home or business. If you do this right, customers will make your business a household word!

Take the time to work on your advertising and restoration marketing, or hire someone highly qualified to reach your customers effectively for you. Either way, restoration marketing is the way to grow to increase your book of business. If you need help with restoration marketing, just give use a call. We are here to help and assist you in any marketing needs and website design needs that you may have right now.