Owners of Water Damage Restoration Companies often ask how they can best use Internet Marketing to grow their businesses.

There is a lot to be overwhelmed about when it comes to the complexity of Internet advertising, but it’s well known that their competitors are making money on the Internet, and they don’t want to get left behind.

The most cost-effective Internet marketing for the Water Restoration industry remains Search Marketing, and it can generate immediate results if done properly.

Know your keywords

Just bidding on “water restoration” as keywords will not lead to instant success. You need to identify other specialized keywords that local customers are searching for in higher volumes.

For example, in the water restoration industry, “mold remediation” has a higher search volume than “water restoration.”

If your company is not using these types of search results, you can bet that your competitors are.

It’s always best to “Go local”

When a potential customer is searching for water restoration services, they want to find someone that is local to their area form several reasons.

It’s recommended that to use local keywords, and localized language in their ads, and thoroughly “localize” their websites sites.

Too much content on your website

Having a well written, information filled website is not enough. Customers need to actually call you in order for you to make money.

Your website’s job is to turn visitors into callers.

On average, even the best designed websites containing strong direct-response copy only delivers about one phone call for each 25 visitors.

To receive the maximum amount of calls, it’s recommended to eliminate anything from your website that will keep visitors from specifically calling to schedule an appointment.

You can achieve some of this by removing distracting clutter such as large images and franchising information. It’s important to build a well-focused website that has information about your local services, while providing an easy way to connect with you or your sales representatives.

Never get too personal

The less information you request on your contact forms, the faster and easier it is for the customer to feel comfortable filling it out, resulting in a significant increase in online inquires.

Resist asking for an address, and if your form asks for an address, remove it. If you are looking for customers outside of your service area, ask for just a ZIP code instead of street address.

What does it take to make the phone ring?

If you are using Ad-words, monitor your keyword performance, and get rid of those that are draining your budget and not producing phone calls or e-mail inquiries.

Choose keywords wisely. A person searching for “water restoration” could actually be looking for water removal or water damage cleanup, rather than water restoration services.

Respond quickly

Very Simply: When your phone rings, answer it!

The reality is that most customers who don’t get to speak to a live person will not leave a voicemail, especially if they found you on the Internet.

Make sure you have your phone answered within the first two rings, and if you have an office staff, make sure they understand the importance of answering the phone quickly.

As far as e-mail inquiries, are you aware that more than 70 percent of all customers will go to your competitor’s website if they don’t receive a response to their online inquiry within one business day?

Advertising and lead generation is a game of numbers, and the services provided by EForce Web can swing those numbers in your favor. Let us help you analyze your ads and keywords, resulting in real leads coming your way.