Every plumber knows that plumbing is an incredibly competitive industry. While many labor jobs may disappear in the near future due to the looming introduction of artificial intelligence and automation tools, 

plumbing isn't going to be one of those industries that are affected. In fact, it was estimated that between the years 2016 and 2026, the plumbing industry is projected to grow by 16%, mainly due to building maintenance and new building construction. While this may be good news for the plumbing industry, it will also create the probability for competition within the industry with more businesses entering the field.

Once the competition stiffens, if you know how to set your business apart from the rest, it will give you an advantage. The biggest advantage every plumbing enterprise should consider is investing in increasing your plumbing business' SEO (Search Engine Optimization) ranking on Google.

Why should you invest in SEO?

According to media analysts, the overall investment in SEO is on the rise.

SEO annual spending has reached over $80 billion as of 2020. A number of businesses understand that the vast majority of businesses understand that when a prospective customer starts their search, they are going to use a search engine above all to initiate that search. Appearing on the

first page of the generated search by the prospect is critical, and if not, you are going to miss out on countless sales to a rival business.

Stop and think about the average homeowner and what they might do if they uncover a problem with their home’s plumbing.

Since phone books seem to be a thing of the past, a prospective client will reach into their purse or back pocket and pull out their smartphone and do a search of local plumbers.

They will read and take into consideration the reviews of the various plumbers in the area

•    See how far away they are from their residence
•    Visit their website and see what kinds of services they offer and their pricing structure

All of this within a matter of minutes, and if you're not one of the first few websites that they scan over, you might as well not exist at all in their eyes.

There are many protocols that EForce Web can follow to rank your website at the top and get you serious lead generation, such as:

• Keyword Optimization
• Increasing the speed of your website
• Building Links
• SEO optimization

Even the most savvy website consultants using SEO strategy can be overwhelming. Google is constantly tweaking what is important in terms of SEO ranking as well as updating its algorithms.

SEO can often feel confusing and understanding where you fall in the scope can be overwhelming. As we improve your ranking, we can generate reports to see exactly where you stand in the world wide web.

Call EForce Web today to discuss how we can help you generate plumbing leads!